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ID number: WB-HC1236 Institution: Winterbourne House and Garden Named collection: Winterbourne House Collection Artist / Maker: Cadbury's Title / Object name: Cadbury's branded cocoa jug Object type: Jug Date made: 1920-1930 Materials: Ceramic Measurements: overall: 15 cm x 16 cm (H x W x D x Dia x Wt) |
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Brown earthenware jug carrying Cadbury logo showing a cocoa tree with the word Cadbury entwined. Logo was designed in 1905 by George Auriol, poet, artist and graphic designer who also designed signs for the Paris Metro. Cadbury’s cocoa jugs were promotional gifts produced from the early 1900s until the mid-1930s. An early version of the jug was illustrated in an advertisement for Cocoa Essence in 1906. The reader was instructed to make cocoa in small quantities: ‘three breakfast cups’, ‘one and half desert spoonfuls of Cadbury’s cocoa in a quart jug (with rounded bottom and narrow neck for preference) with an equal quantity of powdered white sugar; add boiling water and stir to a thin paste [...] Mix in an enamelled saucepan one breakfast cup of milk and two cups of water and boil with care. When on the boil pour over contents of the jug and whisk vigorously then serve’.Customers could also collect coupons for a cocoa scoop and a whisk. |
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